For MSPs
You sold the seats. Adoption is what keeps them sold.
Licensing, governance, security, support — that's your environment, your paper, and your recurring revenue. None of that changes.
What changes is whether anyone actually uses it.
Many MSPs have no interest in building and staffing an adoption practice. It is a different discipline, and when it goes wrong it goes wrong against the client relationship.
We take that part. You keep the client, the environment, and the revenue that depends on both.
What actually churns
A seat nobody uses doesn't stay sold.
The license is provisioned, the welcome email goes out, and then nothing happens. When the line item comes up for review, there is nothing to defend it with.
What adoption is worth to you
Three revenue lines. All of them depend on use.
None of these are ours. They are already in your business, waiting on the same thing.
Seats that stay sold.
Trained users keep their licenses and add more. The ones who never got past the first login turn up on a cancellation list.
A reason to buy the guardrails.
Real usage produces real exposure — personal accounts, data leaving the tenant, prompts nobody can see. That turns a governance offer from a theoretical sale into an obvious one.
Work that lands in your environment.
Anything a client builds needs a managed tenant, source control, and a change process. That is your infrastructure, your margin, your monthly bill.
Where we sit
Three parties. One of them has to change how the work gets done.
The seats are live and governed.
The way of working changes.
The renewal stops being a question.
The first panel is already true in your business. The third one only follows if the middle happens.
Stays with you
- The client relationship
- Licensing and subscriptions
- Governance and security
- Tenant and infrastructure
- Help desk and technical support
Comes to us
- Adoption and enablement
- Training and reinforcement
- Workflow change
- Selected development work
We don't sell licenses, we don't sell governance, and we don't sell MSP services. There is nothing in our business that grows by taking any part of yours.
How far a client actually goes
Not every client climbs. The first stage is the one that pays for the license.
Clients enter wherever they already are. Most stay at the first stage, and that is often enough.
01
Use it
Prompting, reporting, drafting, summarizing — practical everyday work. This is where most clients begin, and it may be all it takes to justify the license.
02
Build with it
Small internal tools and redesigned workflows that solve repetitive problems. They need somewhere to live and someone to make them production-worthy.
03
Reshape around it
Deeper operational change, built around the way this particular organization serves its customers.
We start with the teams most likely to create an early, visible win — accounting, operations, HR, administration. Desk-based teams, where attendance holds and results show up fast.
How the partnership is structured
Two ways to structure it.
Nothing here is new to the channel. Pick whichever matches how you already work with vendors.
Send us the client.
We bill the client directly and pay an agreed percentage back to you. It sits cleanly alongside a sales incentive, if you want the rep who closed it to feel it too.
Run it on your paper.
The work runs through your commercial relationship at an agreed reseller margin. We deliver, you invoice, the client sees you.
Open the room together.
Separate from either model, and often how it starts: a joint readiness assessment, a client workshop, an executive session, a peer-group presentation, a lunch-and-learn. You bring the relationship and the context. We bring the AI half.
Tell us how you'd want this to work.
We'll put the delivery, economics, account protection, and client experience in writing.